Associates
Geoff
Wake has helped both local and overseas businesses to lift the performance
of their people for the past eleven years. He provides strategic
advice, inspirational coaching and quality seminars to help businesses
get the very best from their people. His focus includes sales,
relationship building, customer service, management and business development.
Geoff’s success as a manager started early when, after his time as a management trainee, he was promoted to Assistant Manager of The Grand Chateau, the youngest in this position in the Tourist Hotel Corporation.
From here Geoff entered the tourism industry where he worked in over 50 countries. His achievements include starting up a South American-based tour company which is still in operation today, some 15 years later.
Returning to New Zealand, Geoff continued his success in the role of sales management. In this position Geoff grew the sales of an Auckland based niche travel-wholesale business by three times over a three-year period.
His ability to significantly increase performance and profits has seen Geoff own three very successful businesses of his own and led him to work with many of New Zealand’s best known companies.
Geoff provides expertise and support to organisations in a number of ways:
Strategic Advice and Direction
Geoff’s vast knowledge assists organisations to select effective
and practical strategies for achieving best performance.
Customised Performance Workshops
Workshops are tailored to your business and presented in an interactive
and learner centred environment to grow knowledge, build skills and
increase capability.
Performance Systems
To support best practice with selecting, retaining and motivating
employees, Geoff provides practical systems using the very latest
in human performance technology.
Performance Coaching
As a master practitioner of Neuro Semantics, Geoff enhances individual
performance by lifting motivation and removing the barriers to successful
performance.
Geoff’s Beliefs:
Geoff believes that for businesses to get the best from their people
they must take a holistic approach to managing performance.
This starts with selecting the right people, providing them with relevant
and effective training, creating an environment where they can succeed
and managing them in a way that ensures that performance is enhanced
and not stifled. Only when you have all of these things in place
can you expect to attract, motivate and retain high performers.
Some additional founding beliefs for Geoff include:
- The key to best performance starts with ensuring the right fit between the job and the person (i.e. selection).
- Management have, by far, the greatest potential to influence performance.
- The thing with the greatest potential to reward at work is work itself.
- The quality of our communication is determined by the response we get, regardless of our intention.
- To get the best from people you must focus on their strengths not their weaknesses.
- People will make the best decisions they can, given the resources available to them (internal or external).
- All behaviours stem from a place of positive intent.
- We all respond to our perception to reality, not reality itself.
- The element in any system with the most flexibility will exercise the greatest influence within that system (Law of Requisite Variety).
- We can model excellence if we break down the key skills and mindsets into small enough chunks.
Geoff resides in Auckland, he is a certified behavioural and values analyst and a master practitioner of Neuro Semantics. His interests include golf, skiing, fitness and nutrition. He is also a Rotarian and studies philosophy.
Richard Reid
Business
Overview:
Richard has established a very successful career based on the sales
of technical products and services to a wide range of manufacturers,
in diverse industries in both New Zealand and Australia (Oceania).
Progressing from sales into product and marketing management roles that required extensive international travel, Richard gained a wealth of experience and an early realisation of the importance of a strategic focus and global outlook.
Following completion of an MBA at Massey University, Richard was appointed to senior executive roles within the multinational company Dainippon Ink and Chemicals (DIC) of Japan. Roles included Managing Director of their trading subsidiaries in Oceania, and executive director of the combined operations of three separate DIC companies in Oceania, including manufacturing.
More recently Richard was chief executive of a complex commercial business development and training organisation, before moving to business consulting. With a commitment to lifelong learning Richard has been a member of the Massey University College of Business Advisory Board and Ministry of Education Advisory Group.
Richard offers expertise in the following...
- Strategy formulation and implementation, including communication.
- Industrial sales and marketing in the B2B manufacturing environment.
- Building high performing teams in highly competitive environments.
- Business acumen / commercial skills development for sales professionals.
- Building partnerships to achieve business retention and profitable growth.
- Supply chain management.
- Coaching and business mentoring.
- Change management including business mergers.
Richard's Beliefs:
In an increasingly dynamic business environment, the
deployment of effective strategies, combined with creating a culture
that engages and encourages staff, is critical to sustaining a competitive
edge. Effective communication is essential, especially in larger organisations
where strategies tend to be top down, resulting in the message failing
to reach the coal face.
